How much does it cost?

Prototype to Production starts from $5K. MVP Launch starts from $10K. After a 30-minute call you get a fixed, itemised quote and a launch date in writing. No hidden fees, no surprise invoices.

How do you launch in 30 days?

Scope is locked on day one, design runs on a proven system, and we build with AI-accelerated workflows that senior engineers review. The 30 days runs from scope lock to live product, and our on-time guarantee backs it. Genuinely complex products get an honest, longer date upfront.

I already built a prototype with AI. Can you use it?

Usually, yes. We audit it first: what to keep, what to rebuild, where the security and data problems hide. You get a written plan before we touch anything. Lovable, Bolt, v0, Cursor, Replit, we've seen them all.

Why not just keep using AI tools myself?

You should, for prototypes. Production is different: auth, payments, data integrity, security, scaling, and someone accountable when it breaks at 2am. That's what you're paying for.

100% yes. All code, designs, documentation and assets belong to you, forever. No licensing fees, no "we retain IP rights" nonsense.

What technologies do you use?

Frontend: React, Next.js, TypeScript. Backend: Node.js, Django, Python. Database: PostgreSQL, MongoDB. Infrastructure: AWS, Vercel. Mobile: React Native. We pick the right tool for the job, not whatever is trending.

How do payments work?

50% upfront to start, 50% on delivery for project work. Monthly billing for retainers. Cards, ACH and wire transfers accepted. Invoices via Stripe.

How do you communicate during the project?

Daily updates in a shared Slack channel. Weekly video demos. Full access to our project board and repositories, so you always know exactly where things stand.

What if you miss the deadline?

We discount 10% off the project for every week we're late. That's our On-Time-Or-It's-On-Us guarantee. We've never had to pay it out.

Happily. We'll sign a mutual NDA before you share anything sensitive. We have plenty of our own ideas, we don't need yours.

Tech debt: when to pay it and when to let it ride

Tech debt gets a bad rap. Every engineering blog wants you to believe that any shortcut is a cardinal sin that will doom your startup.

That's nonsense.

Tech debt is a tool. Like any tool, it can be used wisely or recklessly. The key is knowing the difference.

Good Debt vs. Bad Debt

Just like financial debt, tech debt comes in different flavors:

Strategic debt - Intentional shortcuts to hit a market window. You know exactly what you're trading off.
Tactical debt - Quick fixes to unblock shipping. Documented, planned to fix later.
Accidental debt - Shortcuts you didn't realize you were taking. Usually from inexperience.
Reckless debt - "We'll fix it later" without any plan. This is the killer.

The startup that ships with tech debt beats the startup that never ships because they're still refactoring.

When to Take on Debt

Take on tech debt when:

You're validating a hypothesis and the code might be thrown away anyway
There's a clear market window that won't wait for perfect code
The debt is isolated and won't spread to other parts of the system
You have a concrete plan to pay it back

When to Pay It Back

Pay back tech debt when:

It's slowing down every new feature you try to build
It's causing bugs that affect users
It's making onboarding new developers painful
You're about to build something major on top of the shaky foundation

The 20% Rule

Here's our rule of thumb: allocate 20% of every sprint to paying down tech debt. Not 0% (debt accumulates). Not 50% (you'll never ship). Twenty percent.

This keeps the codebase healthy without sacrificing velocity. It's the sustainable pace that lets you ship fast for years, not just months.

The Bottom Line

Tech debt isn't inherently bad. Unmanaged tech debt is bad. Know what debt you're taking on, why you're taking it on, and when you'll pay it back.

Then ship the damn thing.

Building something?

Let's talk about your MVP.

A free 30-minute call. No pitch, just honest advice.

Book a call

Stop dreaming. Start shipping.

Thirty days from now you're either live with real users, or still polishing a prototype. Every week you wait is runway burned with nothing to show an investor. One free call. No pitch. No pressure.

Accepting new projects*Side effects may include actual users, investor interest, and the ability to finally sleep at night.

Day 01Scope locked

Day 04Audit & blueprint

Day 09Design approved

Day 26Build complete

Day 30Live

Day 01Scope locked
Day 04Audit & blueprint
Day 09Design approved
Day 26Build complete
Day 30Live

P.S.

Still reading? Still skeptical? Good. You should be. That skepticism is probably what kept you from making bad decisions before. But the startup world moves fast, and your idea won't stay unique forever. So the question isn't should I build this? The question is when? And if the answer is "soon", click the button. Let's talk.